Ben & Jerry’s has had a socially—aligned sourcing policy since the ’80s. In 2006, we launched the world’s first ever Fairtrade vanilla ice cream. Aside from its great taste, our vanilla ice cream offers a real difference to the lives of the farmers who produce its vanilla and sugar. The premium we pay for these ingredients enables the farmers to make positive steps towards providing basic needs for their families and communities such as healthcare, education and safe housing.

From coffee to cocoa, the company has always been committed to long—term sustainability and we think having ice cream flavours made from fair trade ingredients is an important way that we can live out this mission. This approach delivers a double dollop of goodness — euphoric ice cream flavours and a sweet deal for farmers in developing countries.

Co—founder Jerry Greenfield said:
"Fairtrade is about making sure people get their fair share of the pie. The whole concept of fair trade goes to the heart of our values and the sense of right and wrong. Nobody wants to buy something that was made by exploiting somebody else."

We’re proud to be involved in a global movement that’s helping to grow a market for Fairtrade ingredients and products which is why we’ve embarked on a long term partnership with the Fairtrade Foundation. We’re pleased to say, with help from the friendly folk at Fairtrade, Ben & Jerry’s has committed to go fully Fairtrade across our entire global flavor range – from Cherry Garcia to Chocolate Fudge Brownie and everything in between – by 2013.