Being a frozen product does give us challenges on packaging. While we’ve stripped our tub down to be as friendly as we can make it (it’s made from 90% renewable paper stock), the sad truth is that to stop it leaking, we have to coat it with polyethylene which renders it difficult to recycle in the normal fashion.

Nowadays we source our containers from a paper supplier that uses pulp from sustainably managed forests, and are certified by the Forest Stewardship Council, helping to reduce 1,000 tons of waste per year compared to our old container. But a smarter container is nothing new to us. Years ago we led the way toward unbleached paper packaging with our Eco-Pint. It seems even when we look back, we’re always looking forward!

Our packaging is something we are continually working on to make improvements such as the tamper proof band which is polyester – a great step away from PVCs and we use water based inks for printing the tubs.