It was 30 years ago that two real friends, Ben Cohen and Jerry Greenfield, started with a $5 course in ice cream making and one scoop shop in Vermont, USA. Thanks to a surprising mix of big chunks, sweet swirls and political activism, Ben & Jerry's soon turned into a worldwide phenomenon. So what better way to join us in celebrating their 30th birthday, than with a free scoop of your favourite flavour.

Free Cone Day was first celebrated back in 1979, in the original Ben & Jerry's Scoop Shop - a dilapidated gas station in Burlington, Vermont. The day was created to thank loyal customers for their support during Ben & Jerry's first year in business.

So come down and celebrate with any of the flavours on offer. Try legend-dairy classics like Cookie Dough or Phish Food, or tickle your tastebuds and console your conscience with new flavours One Cheesecake Brownie, Cake Batter or Coconut Seven Layer Bar.

In keeping with one of Ben & Jerry's original mottos - "business has a responsibility to the community in which it operates" - all donations will be given to the Crossroads Foundation, a Hong Kong based non-profit organisation dedicated to using Hong Kong's resources for the benefit of those in real need. Approximately 50% of Crossroads' work is focused within Hong Kong. Visit their website at http://www.crossroads.org.hk/ for more detailed information on the work they do both locally and internationally.

For your chance to take part in Charity Cone Day simply:

Visit your local scoop shop on 23rd September between 12pm & 8pm.

Donate a minimum of $10 in support of the Crossroads Foundation.

Choose your favourite flavour from the wide variety.

Enjoy!

In 2007 Ben & Jerry's Scoop Shops gave away more than 1 million free cones worldwide!

2008 Charity Cone Day - Participating Scoop Shop Locations:

Festival Walk
L1 Festival Walk, Yau Yat Chuen, Kowloon Tong
Tel: 2265-8869

IFC
Shop No. 1601, Podium Level 1, Two IFC
Tel: 2234-7223

Lan Kwai Fong
G/F, Tak Woo House, 17-19 D'Aguilar Street, Lan Kwai Fong
Tel: 2521-1622

Times Square
7/F, Times Square, 1 Matheson Street, Causeway Bay
Tel: 2506-1567

New Town Plaza
Shop A350, Level 3, New Town Plaza Phase III, Shatin

Knutsford Steps
Shop No.D, Knutsford Steps, 1 Kimberly Road, Miramar Shopping Centre,
Tsim Sha Tsui
Tel: 3798-0178